Welcome to BMW Sharknose — a defining chapter in BMW’s design and engineering history.
The origins of the Sharknose era lie in the Neue Klasse models of the early 1960s. These cars established the principles that would come to define BMW: advanced engineering, clear functional design, and an uncompromising focus on the driver. That philosophy found its most recognisable expression with the BMW 2002 and continued through a generation of landmark models — including the E3, E9, E12, E21, E23, E24 and E28 — shaping BMW’s rise as a manufacturer of sporting saloons and coupés.
The characteristic forward-leaning front end, often described as the shark nose, was not a styling flourish but a result of proportion, packaging and purpose. From the Neue Klasse origins through to the final E28, these cars shared a clear design language and engineering integrity that still resonates today. BMW Sharknose exists to document, preserve and celebrate this era — cars that defined BMW then, and continue to influence the brand now.








